Can You Custom Order a Subaru

Yes, you can custom order a Subaru directly from the factory to match your exact preferences—from trim level and color to interior features and performance packages. While not all dealerships promote it heavily, Subaru’s factory ordering system allows buyers to build a vehicle tailored to their needs, often with faster delivery than waiting for rare configurations.

So, you’ve fallen in love with the idea of driving a Subaru—maybe it’s the legendary all-wheel drive, the rugged reliability, or the fact that Subarus seem to outlast every other car on the road. But here’s the thing: you don’t just want *any* Subaru. You want *your* Subaru. The one with the perfect shade of blue, the upgraded sound system, the turbocharged engine, and heated seats for those snowy mountain drives. You’re wondering: Can you custom order a Subaru exactly how you want it?

The short answer? Yes—you absolutely can.

But it’s not as simple as clicking “buy now” on a website. Custom ordering a Subaru involves working directly with a dealership that supports factory orders, using Subaru’s official build system, and being patient while your dream car is built just for you. In this guide, we’ll walk you through everything you need to know about custom ordering a Subaru—from how the process works, what you can (and can’t) customize, how long it takes, and tips to make sure you get exactly what you’re looking for.

Whether you’re eyeing a rugged Outback for weekend adventures, a sporty WRX for weekend track days, or a family-friendly Ascent with all the bells and whistles, custom ordering gives you the power to design a vehicle that fits your lifestyle—not the other way around.

Key Takeaways

• Custom ordering is available: Subaru offers a factory ordering program that lets you select nearly every detail of your vehicle, including engine, transmission, color, and optional packages.
• Not all dealers handle custom orders: Some dealerships prefer to stock popular models, so you may need to find a dealer experienced in processing factory orders.
• Delivery takes 8–12 weeks: Once your order is placed and confirmed, it typically takes two to three months for your custom Subaru to arrive at the dealership.
• You can’t change everything: While most features are customizable, certain high-demand or region-specific options may be limited based on availability.
• No markup on factory orders: Subaru discourages dealers from charging extra for custom orders, helping keep pricing fair and transparent.
• Use Subaru’s online configurator: Start your build on Subaru.com to see real-time pricing and available options before visiting a dealer.
• Custom orders reduce compromise: Instead of settling for a dealer stock vehicle, you get exactly what you want—ideal for buyers with specific needs or preferences.

How Subaru Custom Ordering Works

Custom ordering a Subaru isn’t like ordering a pizza with extra toppings. It’s a formal process that starts with you, moves through a participating dealership, and ends with Subaru’s factory in Japan or the U.S. building your vehicle to spec. Here’s how it breaks down.

First, you’ll use Subaru’s online vehicle configurator on the official website (subaru.com) to build your ideal car. You can choose the model (like the Forester, Crosstrek, or Legacy), select the trim level (Base, Premium, Limited, Touring, etc.), pick your preferred engine (naturally aspirated or turbocharged, depending on the model), and add optional packages like the Technology Package or All-Weather Package.

Once you’ve built your dream ride, you’ll take that configuration to a Subaru dealership that accepts factory orders. Not all dealers do—some prefer to stock only high-volume models to keep inventory moving. So your first step is finding a dealer that’s experienced and willing to handle custom orders.

When you visit the dealership, the sales team will input your build into Subaru’s ordering system. This generates a unique Vehicle Identification Number (VIN) and locks in your specifications. At this point, you’ll typically pay a deposit—usually around $500 to $1,000—though this can vary by dealer. The deposit is refundable if the order is canceled before production begins.

After the order is submitted, it goes into Subaru’s production queue. Your car is then built at one of Subaru’s manufacturing plants—either in Lafayette, Indiana (for U.S.-market vehicles) or in Japan (for certain models like the WRX STI). Once built, it’s shipped to your local dealership, where you’ll complete the purchase and take delivery.

The entire process—from order to delivery—usually takes between 8 and 12 weeks, though it can vary based on demand, shipping schedules, and production capacity.

Why Custom Ordering Beats Waiting for Dealer Stock

One of the biggest advantages of custom ordering is that you’re not limited to what’s currently sitting on the lot. Dealerships stock vehicles based on regional demand and sales trends. That means if you want a rare combination—like a manual transmission Crosstrek in a bold color—you might wait months (or never) for it to appear.

With a custom order, you bypass the guesswork. You get exactly what you want, when you want it (within reason). Plus, because the car is built to your specs, it often has higher resale value down the line. Buyers love unique configurations, especially when they’re well-optioned and in good condition.

Another benefit? You avoid the pressure of buying a car you don’t love just because it’s available. No more settling for a color you hate or missing out on a must-have feature. Custom ordering puts you in control.

What You Can (and Can’t) Customize

Subaru offers a surprising amount of flexibility when it comes to customizing your vehicle. But there are limits—especially when it comes to high-demand features or regional restrictions.

Available Customizations

Let’s start with what you *can* change:

– **Model and Trim Level:** Choose from any current Subaru model—Crosstrek, Impreza, Legacy, Outback, Forester, Ascent, BRZ, or WRX—and select the trim that best fits your budget and needs.
– **Exterior Color:** Subaru offers a wide range of colors, from classic Crystal White Pearl to bold options like Crimson Red Pearl or Ice Silver Metallic. Some colors are only available on certain trims, so check availability.
– **Interior Color and Material:** You can often choose between black, gray, or beige interiors, and upgrade from cloth to leather or StarTex (Subaru’s eco-friendly synthetic upholstery).
– **Engine and Drivetrain:** Depending on the model, you can select between a standard 2.5-liter four-cylinder or a turbocharged 2.4-liter (on Outback and Ascent) or 2.0/2.5-liter turbo (on WRX). All Subarus come with standard all-wheel drive—no need to upgrade.
– **Transmission:** Most models offer a choice between a continuously variable transmission (CVT) or a manual gearbox (on select trims of the Impreza, WRX, and BRZ).
– **Optional Packages:** Add packages like the Premium Audio & Navigation Package, EyeSight Driver Assist Technology, or the All-Weather Package (which includes heated seats, heated mirrors, and a windshield wiper de-icer).
– **Accessories:** You can also pre-order factory accessories like roof racks, cargo organizers, all-weather floor mats, or bike carriers.

Limitations and Restrictions

Now, for what you *can’t* always change:

– **High-Demand Features:** Some options, like the manual transmission on the WRX or certain limited-edition colors, may be subject to allocation limits. If Subaru has already hit its quota for the year, you might be waitlisted.
– **Regional Availability:** Certain features or models may not be available in all regions. For example, the WRX STI is no longer sold in the U.S., and some colors are only offered in specific markets.
– **Dealer Discretion:** While Subaru encourages fair pricing, some dealers may still try to add fees or push you toward stock vehicles. It’s important to know your rights and shop around.
– **No Major Structural Changes:** You can’t request a sunroof on a model that doesn’t offer one, or ask for a different wheelbase. Subaru builds vehicles to strict specifications, and major modifications aren’t possible through the factory order process.

That said, Subaru’s configurator is your best friend. It will show you real-time availability and pricing, so you’ll know exactly what’s possible before you commit.

Finding a Dealer That Handles Custom Orders

Not every Subaru dealership is created equal when it comes to custom orders. Some are happy to help you build your dream car. Others prefer to sell what’s already on the lot to move inventory quickly.

So how do you find a dealer that supports factory orders?

Start by calling or emailing local Subaru dealerships and asking directly: “Do you accept custom factory orders?” Be specific. Mention the model and configuration you’re interested in. If they say yes, ask about their process, deposit requirements, and estimated delivery time.

You can also check online reviews or Subaru owner forums (like SubaruOutback.org or NASIOC) to see which dealers have a reputation for handling custom orders well. Word of mouth is powerful—many buyers share their experiences and recommend dealers who go the extra mile.

Another tip: Look for dealerships that are part of larger automotive groups or have a strong online presence. These dealers are often more equipped to handle special orders and have better communication with Subaru’s regional offices.

Once you find a dealer you trust, schedule a visit. Bring your build sheet from the Subaru configurator and be ready to discuss your options. A good dealer will walk you through the process, explain any limitations, and help you finalize your order.

What to Expect During the Ordering Process

When you’re ready to place your order, here’s what typically happens:

1. **Review Your Build:** The dealer will confirm your configuration, including color, trim, engine, and packages.
2. **Sign the Order Form:** You’ll sign a document that outlines your choices, pricing, and deposit amount.
3. **Pay the Deposit:** This is usually $500–$1,000 and is refundable if the order is canceled before production starts.
4. **Wait for Confirmation:** The dealer submits your order to Subaru. You’ll receive a confirmation number and estimated production date.
5. **Track Your Order:** Some dealers provide updates via email or phone. You can also check the status using your VIN once it’s assigned.
6. **Delivery:** When your car arrives, you’ll complete the purchase, inspect the vehicle, and drive off in your custom Subaru.

Throughout the process, stay in touch with your dealer. A little communication goes a long way in ensuring everything goes smoothly.

Cost and Pricing for Custom Orders

One of the biggest misconceptions about custom ordering is that it costs more than buying a stock vehicle. In reality, Subaru has policies in place to prevent dealers from overcharging for factory orders.

According to Subaru’s guidelines, dealers are not allowed to charge a markup or “market adjustment” on custom-ordered vehicles. The price you see on the configurator should be the price you pay—plus taxes, registration, and any dealer fees (like documentation fees, which vary by state).

That said, some dealers may still try to add fees or pressure you into buying extras. To avoid this, get everything in writing before you pay your deposit. Ask for a detailed breakdown of costs, including:
– MSRP (Manufacturer’s Suggested Retail Price)
– Optional packages and accessories
– Destination charge (usually around $1,200)
– Taxes and registration
– Dealer fees

If a dealer tries to charge more than the configurator price, walk away. There are plenty of other dealers who will honor Subaru’s pricing policy.

Financing and Incentives

You can finance a custom-ordered Subaru just like any other vehicle. Most buyers use a loan from a bank, credit union, or Subaru Financial Services. The financing process begins once your car arrives at the dealership.

One advantage of custom ordering is that you may be eligible for current incentives—like low APR financing or cashback offers—even on a factory-order vehicle. These promotions change monthly, so ask your dealer about any active offers when you place your order.

Keep in mind that incentives are applied at delivery, not at the time of ordering. So if a great deal comes up after you’ve placed your order, you may be able to take advantage of it—just confirm with your dealer.

Delivery and What to Expect When Your Subaru Arrives

After 8 to 12 weeks of waiting, the day finally arrives: your custom Subaru is at the dealership. But before you drive off, there are a few important steps to take.

First, inspect the vehicle thoroughly. Check the exterior for scratches, dents, or paint flaws. Open all doors, test the windows, and make sure the interior matches your order—right down to the stitching on the seats and the color of the dashboard.

Next, test all features. Turn on the infotainment system, adjust the climate controls, and test the EyeSight safety features (like adaptive cruise control and lane departure warning). Take it for a short drive to ensure everything feels right.

Finally, review the paperwork. Make sure the VIN on the window sticker matches the one on your order form. Confirm that all optional packages and accessories are included. And don’t forget to ask for a full tank of gas—many dealers provide this as a courtesy.

Once you’re satisfied, complete the financing or payment process, sign the title and registration documents, and take delivery of your new Subaru.

What If There’s a Problem?

Rarely, a custom-ordered Subaru may arrive with an error—like the wrong color or missing features. If this happens, contact your dealer immediately. Subaru has a strong reputation for customer service, and most issues can be resolved quickly, either through a repair, replacement, or compensation.

Keep all your order documents and communication records. If the dealer is unresponsive, you can escalate the issue to Subaru of America’s customer service team.

Tips for a Smooth Custom Order Experience

Custom ordering a Subaru is a great way to get exactly what you want—but a little preparation goes a long way. Here are some pro tips to ensure a smooth process:

– **Start Early:** Don’t wait until you need a car tomorrow. Custom orders take time, so plan ahead.
– **Use the Configurator:** Build your ideal Subaru online first. Save your configuration and share it with your dealer.
– **Shop Around:** Contact multiple dealers to compare service, pricing, and delivery estimates.
– **Ask Questions:** Don’t be afraid to ask about deposit policies, cancellation terms, and order tracking.
– **Stay Patient:** Delays can happen due to supply chain issues or high demand. Stay in touch with your dealer for updates.
– **Document Everything:** Keep copies of your build sheet, order form, and deposit receipt.
– **Be Flexible (When Possible):** If your dream color is backordered, consider a similar shade to speed up delivery.

Conclusion

So, can you custom order a Subaru? Absolutely. And for many buyers, it’s the best way to get a vehicle that truly fits their lifestyle, preferences, and needs.

From choosing the perfect color and trim to adding must-have features like heated seats or a premium sound system, custom ordering puts you in the driver’s seat—literally and figuratively. While the process requires a bit more effort than walking onto a lot and driving away, the payoff is a car that’s uniquely yours.

Just remember: not all dealers handle custom orders, so do your homework. Use Subaru’s online tools, find a reputable dealer, and stay informed throughout the process. With a little patience and planning, you’ll be behind the wheel of a Subaru that’s built just for you.

Whether you’re gearing up for cross-country road trips, weekend mountain adventures, or daily commutes in style, a custom-ordered Subaru ensures you’re not just driving a car—you’re driving *your* car.

Frequently Asked Questions

Can I custom order any Subaru model?

Yes, you can custom order most current Subaru models, including the Crosstrek, Outback, Forester, Ascent, Legacy, Impreza, WRX, and BRZ. However, availability of certain trims or features may vary by region and production capacity.

How long does it take to get a custom-ordered Subaru?

Most custom orders take between 8 and 12 weeks from the time the order is confirmed to delivery at the dealership. Delays can occur due to high demand, shipping schedules, or supply chain issues.

Do I have to pay extra to custom order a Subaru?

No, Subaru discourages dealers from charging markups on factory orders. The price should match the MSRP shown on the configurator, plus taxes, fees, and destination charges.

Can I change my order after it’s placed?

Minor changes may be possible before production begins, but once your vehicle is in the build queue, changes are typically not allowed. Always confirm with your dealer as soon as you want to make adjustments.

What if my custom Subaru arrives with the wrong features?

If your vehicle doesn’t match your order, contact your dealer immediately. Subaru and most reputable dealers will work to correct the issue, whether through repairs, replacements, or compensation.

Can I cancel my custom order?

Yes, you can usually cancel your order and receive a full refund of your deposit if the vehicle hasn’t entered production. Once production begins, cancellation may not be possible, so review the terms with your dealer upfront.